The first Program Activity involves the production of relevant, challenging, and innovative audiovisual works that give Canadians a better understanding of Canada and the world. This main activity includes the following sub-activities: Cultural Diversity in films, development of Emerging filmmakers, and Technological and Film Innovation.

The second Program Activity, Distribution, Accessibility, Outreach, aims to make the NFB's audiovisual works accessible to the Canadian public in all regions of the country. Sub-activities include the use of new distribution platforms and collection Management.